About

The person behind
the strategy.

Amit Prakash
About Me

Amit Prakash

Fractional CMO · Marketing Leader · Growth Strategist

Marketing leader with 20+ years building demand generation, product marketing, analytics, and operations functions. Built and led a team of ~50 at AWS, drove global customer expansion at Cloudflare through PLG and ABM, and launched DigitalOcean's first AI offering featuring Nvidia GPUs.

I identify opportunities, build actionable frameworks, and find the levers that move the needle — working closely with marketing and product leaders to turn business goals into results across paid media, email, social, and self-serve channels.

Through CurioInsight, I bring that thinking to ambitious teams as a fractional marketing leader.

Demand Generation Product Marketing PLG ABM Marketing Analytics Marketing Operations Customer Expansion Sales Enablement Go-To-Market Paid Media
Experience

20 years of driving growth

A career built on curiosity, strategy, and a relentless focus on results.

2026Continue building CurioInsight with various AI companies.
2025Launched DigitalOcean migration program, billboard ads, and Customer Advisory Board.
2024Launched first ever AI offering for DigitalOcean — Nvidia GPUs and Generative AI.
2024Launched CurioInsight working with companies like BrainLabs and Aviatrix.
2023CMO at SurveyMonkey, saved millions in agency fees by in-housing media team.
2022Launched customer retention programs for Cloudflare.
2021Launched trigger-based expansion marketing programs for Cloudflare.
2020Led AWS global Lead Management and Operations teams.
2019Launched trigger-based adoption programs for AWS Databases and Analytics.
2018Launched the first Amazon Advertising Learning Console.
2017Launched first ever AWS TV ad: Build ON.
2015Managed and scaled AWS global marketing budget and HC planning (OP1 and OP2).
2014Built AWS marketing analytics practice: BI, Data Science, and Customer Research.
2013Launched AWS paid search program based on CLV and CAC, scaled to $40M.
2012Built first CLV model for AWS, attended inaugural re:Invent.
2011Won the David Ogilvy ARF award for Intel's world-class measurement framework.
2008First behavioral targeting ad for Dell via Yahoo! search data.
2006Built multiple digital marketing programs for Lilly, FedEx, and Allstate.
2005New product forecasts for Keebler and P&G; scaled to Europe.
2004Master's in Engineering and MIS from University of Illinois Chicago.