Marketing strategy, growth thinking, and lessons from 20+ years at the edge of what's next.
Everyone talks about using AI to generate assets. Nobody talks about the number of iterations it takes and how the output still looks completely different from yesterday, even with the same prompt.
Customer MarketingWhy marketing to existing customers is one of the highest-leverage growth motions in SaaS, and why most marketing teams don't treat it as one of their top priorities.
Marketing StrategyWith over twenty years in marketing, curiosity has been my most consistent trait. From pioneering behavioral targeting at Yahoo! to building AWS's first CLV model — every breakthrough started with a question no one had answered yet.