CurioInsight helped Gitar.ai grow organic traffic, social presence, and sign-up quality while building the analytics and targeting infrastructure to scale.
Gitar had a strong product and early traction, but were missing the marketing foundation to scale it. They needed a stronger social presence with strong and fresh content to drive awareness, outbound marketing with use of modern tools, paid media strategy to drive higher quality sign-ups, and analytics to measure results and optimize. CurioInsight embedded as a fractional marketing leader to grow Gitar's business.
What We Did
Social Presence
Grew LinkedIn presence with a consistent content cadence spanning customer references, competitive posts, and product feature announcements.
LinkedInContent Calendar
Outbound Email Marketing
Built a signal-based outbound engine using Apollo and Clay, targeting high-fit developer teams across the US and EMEA with tailored messaging by region and company stage.
ApolloClayUS and EMEA
Paid Media
Developed a paid media strategy with differentiated bidding weights for sign-ups, demo requests, and European expansion — optimizing spend toward the actions that drive the most pipeline value.
Paid SearchDisplay AdsEMEA Expansion
Existing Customer Marketing
Built a monthly customer newsletter to drive product awareness and engagement. Launched trigger-based programs to automatically reach out to customers who had not yet connected their GitHub account.
NewsletterTrigger Programs
Analytics
Built out Google Analytics reports to track sign-ups, demo requests, and campaign performance. Used insights to continuously optimize across channels and identify the highest-converting traffic sources.
Google AnalyticsUTM TrackingConversion Optimization
Results
6x
LinkedIn traffic growth month over month
2x
Organic search traffic growth month over month
1.5x
Increase in customer GitHub connect rate
13x
Increase in social posting cadence
Work With Us
Ready to build your marketing engine?
CurioInsight works with AI-native and cloud infrastructure companies to build the marketing foundation that scales.